Here at Hello Chocolate, we're kind of a big deal. When it comes to gifting, that is. In our three years in the business gifting, we've seen it all, from last-minute gifting anguish to goody bags that are anything but "good".
So we're here to help make sure you don't make these common corporate gifting mistakes with some great solutions!
Waiting until the last minute
This is number one mistake so let's start with is. The most wide-spread mistake of our corporate as well as private clients is to wait until the last minute. While we do think about ourselves as magicians of gifting, miracle oompa loompa workers, last-minute deadlines often mean product substitutions or rush fees. And of course, lots of stress.
Lucky for you, we are already taking holiday Christmas and Deepavali orders! Simply e-mail email@example.com to request a catalogue. Our typical lead time is about 2 weeks after we receive payment, and for being ready sooner rather than later we always suggest to start early to be sure that you have the best access to our chocolate festive products and rather to rest knowing your beautiful chocolate gifts are in motion.
Not knowing your audience
I am sure you've received a gift that looked like it wasn't meant for us at least once in our life. Fortunately, at Hello Chocolate, we're not big fans of "regifting" which means we source only chocolate products that will be loved by your recipient because we are experts in knowing what they need.
Which is where you come in: gathering info about and narrowing down your audience is a great place to start when you want to start brainstorming gifting. The more information you can let us know about your recipients, the better! We tailor your proposal exactly for you, and knowing your audience is key. For example, your holiday gifts could be going to a variety of audiences: fun-loving millennials, high-level executives, bootstrap start-up techies…you name it! At Hello Chocolate, we understand that one size definitely does not fit all, and we are here to make all your custom curated wishes come true.
Staying in a silo
A silo you say? What's that? A silo is a fancy lingo for internalizing and not connecting with outside teams to ensure that your gifting suite is as comprehensive as possible.
To that end, it's important to connect with colleagues or higher-ups to make sure your messaging and branding are cohesive and on point. What if there's an initiate another team wants you to highlight in the collateral or curation? Or a prospecting list they have been meaning to make contact with?
It's essential to loop your colleagues in on any gifting suite to join forces and make it a huge success, across departments!
Too much branding
We’ve all seen it - that kitschy swag bag filled with branded plastic sunglasses, mousepad, plastic water bottle, lanyard...
At Hello CHocolate, we strive to strike the perfect balance between an elevated, luxury gifting experience with the right touch of professional branding that reflects your business in the most refined way possible. It's why we have developed a suite of customization that is subtle yet pack a branded punch.
Whether that’s a custom box band, card, sticker, chocolate wrapper, or coloured ribbon, we can add personalized elements to your gifts without it being too overpowering. And if it's essential that you brand some or all of the products within your curation, we keep things tasteful, so that the chocolate will one's mouth, not in the trash.
Not giving them an experience
Our gifting philosophy at Hello Chocolate is centred around experience-driven gifting. This works in two ways -- one is thinking about how the recipient will feel when they first open a Hello Chocolate gift, between the right mix of products, colour palette, and more. And the other is how they will think after they try our chocolates.
Because of this lens, we encourage our clients to not make the mistake of not giving more thought to a particular theme, which lends itself to an experience. An award-winning bar of single-origin dark chocolate, the best milk chocolate in the world, drinking and baking chocolate may seem like just an assortment of products, but really, it's a movie night in a Hello Chocolate box! So give some thought to the theme you'd like to communicate with your gifting suite. We're happy to make your gifting dreams come true.