Agile startups are often the most adept at creating bold and innovative concepts but Hong Kong conglomerate Lane Crawford bucks that trend. The umbrella company, involved in everything from designer label luxury goods to distribution, launched its Pedder fashion footwear retail with infusion of luxury lifestyle products format a year ago. Now Pedder on Scotts became a local retail benchmark.
The area has The Coffee Academics coffee shop and Hello Chocolate kiosk selling high-quality chocolate such as Friis-Holm or Ocelot Chocolate. A family can shop for high-end designer footwear and in the same trip enjoy a new freshly-arrived chocolate.
Pedder has been working with Hello Chocolate starting from December 2015. Pedder’s team took holistic approach to visual merchandising, communication and space layout, emphasising the centrality of lifestyle shopping and introducing what it describes as an “artful flair”
Ambitious expansion plans are to turn Pedder into a pan-Asian brand. The concept is already working in Hong Kong, Greater China, Singapore and Jakarta.