Chocolatier, Francois Pralus Maitre Chocolatier
The brand of real bean-to-bar chocolate with an infusion of French tradition of chocolate making was launched by Auguste Pralus and opened it’s first shop in Roanne in 1948.
HC: How would you describe Pralus?
FP: Tasty chocolate based on French aesthetics and sensibilities, all made in France. We’re committed to making high-quality chocolate.
HC: Is “Made in France” an important marker?
FP: I think so. I want to protect French métier [craftsmanship]. I’ve been making chocolate for decades and even in that time things have changed and a lot of chocolate makers have closed. Once you lose them you can’t get them back.
HC: Where do you sell?